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Caradon
Lite Products sets industry standards for website functionality |
As
Canada's leading manufacturer of Aluminum and Fiberglass Step,
Extension and specialty ladders, Caradon Lite Products has
launched an industry leading website packed with functional tools
and information for their end users and distributors alike.
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Unlike the websites of yesterday, Lite's website provides a
potential end-user with a subset of tools such as an automated
calculator to determine height, duty rating, and material of
construction for their ladders, in a clear, and easy-to-use format
which will leave their competition on the ground.
Easy to use also covers the handy Product
Knowledge toolkits, and online ordering system for Point of Sale and
merchandising tools.
Extensive product descriptions, ordered in
an easy-to-follow layout provide ample information to help any
consumer or distributor make Lite Ladders their right choice.
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"Caradon
Lite Products has positioned itself as the Canada’s number one
ladder manufacturer in terms of sales, but more importantly in terms
of service." Said Greg
Ferguson, marketing Manager for Caradon Lite Products.
"Liteladders.com is the next step in the fully
interactive service that we provide to our customers.
Lite has focussed on the end user to drive the programs that
make their customers successful.
Phase one of Liteladders.com is to gather research, while
providing the next step in communication between ourselves and the
end user or potential customer.
Moving into phase two will be an interactive forum for
customers big and small to be better informed with respect to
merchandising and selling of ladder products, as well as offer
online ordering for those not yet setup with Electronic Data
Interchange. Down the
road, Lite will take the world to new heights through world-class
E-SERVICE. The
competition doesn’t stand a chance!"
Visit the Caradon
Lite Products website at http://www.liteladders.com
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